Run Velzna™

Velzna™ was born from the shared vision of two lifelong friends with decades of experience in the global footwear and sporting goods industry. United by their passion for extreme sports and early history, they discovered an unbreakable bond with trail running, captivated by its sense of freedom, breathtaking landscapes, and the opportunity to push personal limits.

Inspired by the rugged yet serene countryside of Central Italy, where the yellow tuff cliffs dominate the landscape and the ancient Etruscans laid the foundation for modern civilization, Velzna™ embodies the spirit of exploration and endurance. The brand takes its name from Velzna, an ancient Etruscan city steeped in history and symbolism. The logo itself is a tribute to this heritage, combining characters from the Etruscan alphabet as a nod to the past.

At Velzna™, our mission is clear: to provide runners of all levels with the right gear to elevate their performance. We achieve this through a sustainable and ethical production process that goes beyond standard legal requirements, ensuring a positive impact on the communities and individuals involved.

Although Velzna™ is grounded in Italian tradition, it is an international project with strategic partnerships across South America, the USA, and China. Collaborating with renowned partners like Vibram®, and conducting rigorous fitting tests, we deliver footwear that combines agility with the best response on unpredictable terrain.

Our commitment to quality extends beyond performance: Velzna™ creates products for everyone, without distinction. Our styles and colorways are designed for those who share our love for trail running and the adventure it brings.

"Freedom is a nerver ending adventure for which we stake our lives and much more to achieve those fleeting moments made of something that is beyond steps."

Stake Everything